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Founder of Kindred Cloth Collective
I'm Erin Donohoe - a sustainable fashion practitioner, educator, and former head of design. After over a decade in the fashion industry, I became driven to create work that supports both the community and the planet.
While studying for my MA in Sustainable Fashion, I founded Kindred Cloth Collective in collaboration with Zero Carbon Guildford and Rosamund Community Garden. By growing natural dye plants and hosting community workshops, I help people reconnect with their clothes, their local environment, and one another.
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My work focuses on regenerative fashion, repair culture, and building community-led systems that support wellbeing and exploring alternative ways we interact with fashion. Kindred Cloth Collective is my way of bringing creativity, ecology, and education together to imagine a more caring fashion future.
Reimagining Fashion Through a Fashion Commons
Kindred Cloth Collective is a regenerative fashion commons. I guess you are thinking, What is a fashion commons? It is a community-led space where people, skills, land, and resources are shared rather than owned or exploited.
Instead of operating like a traditional fashion business, a commons focuses on collaboration, care, and participation, bringing people together to grow natural dye plants, repair clothing, and reconnect with the ecosystems that support the clothes we wear.
The commons model places ecological and social well-being at the centre. It recognises that fashion is not just about products, but soil, insects, fibres, makers, and wearers. By working together through activities like dye workshops and Sustainable Fashion Week events, we are building a local system rooted in regeneration rather than consumption.
Kindred Cloth Collective acts as a live research project for imagining new fashion futures. Ones that prioritise local resilience, shared learning, creativity, and meaningful livelihoods that reconnect communities together. Through this collective work, we explore how community-led fashion can support both people and planet, without replicating extractive models of the mainstream industry.
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